What does R-sw Discriminant do?
- it provides adjustment of shares for overstatement via the Juster’s 11-point purchase probability scale.
- share adjustment is directly applied to the product(s) for which the Juster question is asked, and indirectly applied to the other market players;
- it is possible to use either the standard Juster probability coefficients or to assign ad-hoc ones to reflect specific project needs;
- data can be easily imported and outcomes can be exported as CSV/text files.
Support, Manual and Examples:
- technical support and statistical consulting is available free of charge (within reasonable limits);
- an ‘html’ manual is provided with a detailed description of all available functions;
- full working examples are provided to help the User to become familiar with the package. These examples can be easily adapted by the User for new projects.
Note: this is a pure analysis tool, therefore data must be collected through an external source (such as a CAWI, CAPI or PAPI system).