Steps in Conjoint Research

  • Assessment of business objectives
  • Choice of most appropriate conjoint model
  • Identification of attributes and levels to explore (conjoint grid)
  • Questionnaire and conjoint exercise development
  • Pilot interviews / soft launch
  • Full fieldwork launch / data collection
  • Quality checks on collected data
  • Conjoint utilities estimation
  • Simulator development
  • Results validation
  • Presentation of findings


The Demia Consulting Team can provide valuable help throughout the project, with particular focus on maximising the outcome and high commitment to quality. We are well-known for not taking shortcuts, never!