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Van Westendorp – Price Elasticity
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R-sw Software Solutions
R-sw Conjoint
Conjoint Analysis
Typical Business Objectives
Steps in Conjoint Research
The Conjoint Framework
Data Calibration in Conjoint
The Conjoint Design
Rank-Based Conjoint
Technical Features of R-sw Conjoint (RBC)
Allocation-Based Conjoint
Technical Features of R-sw Conjoint (ABC)
Choice-Based Conjoint
Technical Features of R-sw Conjoint (CBC)
Simulating the Market
R-sw Conjoint Simulators
Type A Simulator
Type A Simulator – Screenshots
Type B Simulator
Type B Simulator – Screenshots
Type C Simulator
Type C Simulator – Screenshots
Share Overstatement
Technical Features of R-sw Conjoint (Juster)
R-sw Discriminant
Discriminant Analysis & Allocation Tools
The Choice of the Algorithm
A Genetic Algorithm for Variable Selection
Technical Features of R-sw Discriminant (typing tool)
The R-sw Allocation Tool
Technical Features of the Allocation Tool
Allocation Tool – Screenshots
Data Weighting
RIM Weighting
Share Weighting
Technical Features of R-sw Discriminant (Weighting)
Share Overstatement
Technical Features of R-sw Discriminant (Juster)
TURF Analysis
Simulating the Market
The R-sw TURF Simulator
Technical Features of the TURF Simulator
TURF Simulator – Screenshots
Technical Features of R-sw Discriminant (TURF)
R-sw Drivers
Key Driver Analysis
Derived Importance
Shapley Values (SV)
SV – Example
Technical Features of R-sw Drivers (SV)
Kano Driver Analysis
Technical Features of R-sw Drivers (Kano)
Bradley-Terry (BT) Analysis
Technical Features of R-sw Drivers (BT)
R-sw Pricing
Van Westendorp Price Sensitivity Meter Analysis (VW)
Traditional VW Analysis
VW – Price Elasticity
VW – Expected Price
VW – Acceptability
Volume Extension to VW
Technical Features of R-sw Pricing
R-sw Tradeoff
Trade-Off Modelling
Paired Comparisons of Statements (PCS)
PCS: the Exercise
PCS: the Design
PCS: the Analysis
Technical Features of R-sw Tradeoff (PCS)
Maximum Difference Scaling (MDS)
MDS: the Exercise
MDS: the Design
MDS: the Analysis
Technical Features of R-sw Tradeoff (MDS)
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How to Use MapHelp
Some Examples
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