The R-sw TURF Simulator

R-sw Discriminant is distributed with a simulator that enables the user to run TURF analysis through an intuitive and user-friendly interface. It is a tool particularly well suited to be sent to a client.

It is a tool particularly appropriate to estimate the Reach for any combination of items as well as identifying the combinations of items that allow achieving the highest Reach.

The simulator has been developed in MS Excel 2010 and it is compatible also with most other Excel versions, although some features might not fully work with an older version of Excel.


Easy-to-Change Simulators

  • The simulator is password protected, but the R-sw Discriminant licensed user will receive the password to fully unlock it so that all the necessary modifications can be made to adapt it to a new TURF project.
  • Being Excel-based, R-sw Discriminant TURF simulators can easily be adapted for a new research project. A simulator can be finalized for your team or your final client in as little as 20 minutes!
  • Graphical changes can be made very quickly to all worksheets thanks to a number of ready-to-use macros. In this way the user can easily change the buttons’ color and dimensions, the background color, the font type and size, etc. without tedious manual intervention. This is particularly convenient if you would like to adopt your Client brand’s colors throughout the simulator.
  • The user can easily change the help pages by adding screenshots and by changing the explanatory notes to reflect the specificities of the research project.

Detailed instructions on how to use the R-sw TURF simulator are sent with the simulator. If you need another copy, please get in touch with us

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